The Stacked Commercialization Roadmap.
A five-stage framework for taking CPG brands from concept to commercial launch — and keeping them running at scale. Built from real-world experience in supplement, food, beverage, and wellness commercialization.
Analysis
Preparation
Execution
Ongoing Ops
Optimization
Analysis
Understand before you build.
Every engagement begins with a thorough analysis of your product, your category, your current state, and your commercialization goals. This stage sets the foundation for everything that follows.
Key Activities
Stage Outcome
A clear picture of where you are, where you're going, and what it will take to get there.
Preparation
Build the infrastructure for execution.
With a clear analysis in hand, we move into preparation — sourcing the right partners, building the documentation, and establishing the operational infrastructure required for a successful launch.
Key Activities
Stage Outcome
The right partners selected, documentation complete, and your brand ready to move into execution.
Execution
Launch with precision.
This is where plans become products. We support the execution phase with hands-on coordination across your manufacturing partners, vendors, and internal team to ensure your first production run goes smoothly.
Key Activities
Stage Outcome
A successful first production run and a brand ready for commercial launch.
Ongoing Ops
Keep the backend running.
After launch, the work doesn't stop. We provide ongoing operational support to manage the complexity of running a CPG brand — keeping your backend organized, your vendors accountable, and your supply chain healthy.
Key Activities
Stage Outcome
A backend that runs consistently without consuming all of your time and attention.
Optimization
Scale with confidence.
As your brand grows, your backend needs to grow with it. We conduct regular performance reviews and optimization cycles to ensure your operations, supply chain, and manufacturing relationships are built for scale.
Key Activities
Stage Outcome
An optimized backend that supports your growth plans and protects your margins.